top of page

'chon'

red cheeks, grandma's pearls, plastic accessories, floral, layering... Korean cottage core

inspired by Korean women farmers’ workwear— redefining utilitarian wear as vibrant and practical clothing that does not compromise on expression.

research

Office Magazine: All work is Play with Bokeum Jeon

photographer: Caroline Xia

Models: Harumi Miura and Sonam Parikh

Production Assistant: Eloise Parisi

Bokeum-Chon-13.jpg
Bokeum-Chon-15.jpg
bottom of page